![]() ![]() The statement will be printed on the safety seal of each pint, under the lid, and will migrate to the side panel by 2022. #Brave robot kroger codeGHG emissions information will be spelled out on packaging this summer, along with an accompanying QR code driving to /impact where customers can learn more about the brand’s commitment to sustainability and celebrate with a free pint. ![]() Brave Robot ice cream is packaged in an FSC-certified paper container, with sugarcane-derived liner and petroleum-free seals that are 100% recyclable. In addition to product ingredients, sustainable packaging also contributes to a lower carbon footprint. We will continue to quantify our environmental impact in the months ahead, giving our customers a deeper understanding of how they benefit the planet when they choose Brave Robot over a traditional dairy pint of ice cream.” 100% Recyclable Packaging “In order to improve anything, you have to measure it first. “Reducing the impact of manufacturing the foods we love is at the core of what we do,” said Paul Kollesoff, founder and general manager at The Urgent Company. Perfect Day’s protein production reduces greenhouse gas emissions by at least 85% and up to 97%, compared to conventional production methods of bovine whey, as stated in their ISO-certified, third party-validated life cycle assessment from WSP. Products made with the ingredient can be labeled as vegan and lactose-free. The Emeryville, California-based company chose to use fungi because they have a long history of safety in making ingredients in many foods on the market today, and because microflora are particularly good at producing animal proteins. The product’s low carbon footprint (approximately 34% lower when compared to traditional dairy ice cream) is, in part, made possible by its use of animal-free whey protein from Perfect Day, which created the independently-run Brave Robot Ice Cream enterprise in 2020.įounded in 2014 by Ryan Pandya and Perumal Gandhi, Perfect Day utilizes fermentation to create proprietary “flora-made” dairy protein. The brand is conducting an independent Life Cycle Assessment, and initial findings of the study show that the absolute carbon footprint for its ice cream pint is 0.76 kgCO2e, or the equivalent of driving 1.9 miles in a passenger car. Visit BraveRobot.Co to learn more.The Urgent Company’s Brave Robot Ice Cream brand will be the first dairy ice cream sold in USA grocery stores to publish carbon footprint information on product packaging, as pints make their way into freezer cases across the nation this summer. It is dairy, just without the cow - meaning it's also lactose-free and vegan-friendly. Made with animal-free whey protein from Perfect Day, Brave Robot isn't like dairy. Unlike plant-based alternatives that don't taste like dairy, Brave Robot is evolving the way ice cream is made to be both sustainable and delicious. "Our impact and business goals are inextricably linked, and this study quantifies for us what the success of Brave Robot means for the future of our planet."īrave Robot ( $5.99/pint) is available nationwide in more than 5,000 retail locations, including Kroger, Shaw's, and Stop & Shop, and at .īrave Robot is the premier brand from The Urgent Company, a new type of CPG company with a singular focus on discovering new applications for science and technology that make better, more sustainable products, starting with food. "It's incredibly rewarding to quantify our impact potential as we continue to create delicious foods that don't compromise on consumer experience and are also kinder to the planet than their traditional counterparts," said Paul Kollesoff, founder and general manager at The Urgent Company. The recommended daily drinking water intake for 26,240 people Greenhouse gas emissions from 2,100 miles driven If just 1,000 consumers purchased Brave Robot instead of traditional dairy ice cream for one year, collectively, they would save the equivalent of: Compared to ice cream made through conventional dairy production methods, Brave Robot, made with animal-free whey protein from Perfect Day, reduces: that evaluated the environmental impact of its vanilla ice cream throughout the supply chain. If Brave Robot replaced just 50% of dairy ice cream consumed annually in the US, it would equate to taking 927,174 cars off the road in carbon emissions savings.īrave Robot conducted a comprehensive ISO-compliant, third-party-validated Life Cycle Assessment from WSP Global, Inc. LOS ANGELES, Ap/PRNewswire/ - Brave Robot, the animal-free dairy ice cream brand launched by The Urgent Company, released research findings today that showed a substantial reduction in consumption of natural resources when compared with ice cream made through conventional dairy production. ![]()
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